The Bear Champ Vs. Sonny

What?!! A “Bear Champ Vs. Sonny” piece went up in Chicago?

6th Annual Show Us Your Bum Photo and Video Contest

Check out the big money winners and all the pictures that made us really happy this summer. #showusyourbum

Thanks Hawaii

We applaud and fully support the Hawaiian legislature’s recent approval of Bill 2571, which will ban the marketing and sale of sunscreens that contain Oxybenzone and Octinoxate, beginning January 1, 2021.

Making The Most Of A Layover

Noa, one of our SB Team Riders, hit us up sayin’ he had an 8 hr layover before he headed to Tahiti.

Road To Nowhere

When someone in the office asks us to go on a road trip we don’t ask questions, we get in the van.

Facing the worlds DEADLIEST wave

Early this year, during the Volcom Pipe Pro, two of our Sun Bum ambassadors (Zak Noyle & Amber Mozo)  took on the world’s deadliest wave.

Miami Swim Week

Back in the office now and reminiscing about Swim Week down in Miami. OMG we could not have had a more perfect weekend.

Welcome To The Crew Barron Mamiya

We’re super pumped to welcome the young Hawaiian phenom Barron Mamiya to the Sun Bum family.

Sun Bum x MasterCraft Sonny Session

In Florida it’s not too often to catch a full day of fun waves with no one out (in fact it’s officially impossible).

Win The Ultimate Superbrand x Sun Bum Summer Setup!

Win The Ultimate Superbrand x Sun Bum Summer Setup! We teamed up with Superbrand to hook you up with the most killer Summer setup.

Sun Bum x MasterCraft

Surf is what gets us up in the morning. Coffee in hand, the morning wave check and dawn patrol session with our crew is the stoke that fuels every day here.

Wayward with Julian Wilson

Go ahead and feast your eyes on this new vibey clip from our Signature ambassador Julian Wilson.

Hey Australia, #ShowUsYourBum

Since we landed on your beautiful shores last year we’ve felt nothin’ but all the warm and fuzzy feelings.

The 2016 Sonny Awards

Every year there is one award that is coveted by the world over and revered as an international symbol of success and notoriety. La creme de la creme.

Sonny Session // Sebastian Inlet, Florida

We’ve kept our eyes peeled every day, and finally last Wednesday, the first Northeast Winter swell showed itself.