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  • Sonny Ice Cream Truck and Sun Bum Van - Trust the Bum Tour in the Rearview
    Trust the Bum Tour in the Rearview

    11 cities. 36 days. 4,500 banana suits. No burns. Relive the madness.

  • Trust the Bum Tour
    Trust the Bum Tour

    We’re driving our 1963 Chevy Ice Cream Truck coast-to-coast through 11 different cities. Come see us for free SPF, good times and banana suits. A LOT of banana suits. Find out if we’re rollin’ through your town below.

  • Helloha
    Helloha

    Take a trip through the sunshine mind-state of legendary surf artist, Andy Davis.

  • Watch This: Washed Up
    Watch This: Washed Up
    Our friends over at Wasted Talent teamed up with Sun Bum's newest ambassador, Arthur Longo, and journeyed to Japan. The finished product? "Washed Up," a film you’ll want to watch on repeat (luckily we’ve got you covered here).
  • Sun Spots vs Freckles
    Understanding Sunspots vs. Freckles
    There’s a fine line between “cute” and “sun-damaged,” and the difference between freckles versus sunspots is a great way to illustrate this point. In this guide, you’ll learn more about these “solar kisses” and how to know when your relationship with the sun has simply gone too far.
  • Finders Keepers Miami Beach
    Finders Keepers Miami Beach
    Sun dial marks the spot! Our Miami fam knew where to find us recently when we set up shop with our mega Sonny in the heart of Miami Beach, Florida.
  • How to Prevent Skin Cancer
    How to Prevent Skin Cancer
    Skin cancer prevention starts by understanding that exposure to the outdoors always means exposure to the sun’s harmful UV rays — even when it’s cloudy. The best way to combat this? Wear sunscreen every day—truly. 
  • How Long Does Sunburn Last
    How Long Does a Sunburn Last?
    What’s the fastest way to turn your tropical dream vacation into a nightmare? Plan a full schedule of outdoor activities on Day One without using adequate sun protection. 
  • Sunscreen Is For Everyone
    Sunscreen Is For Everyone

    Sunscreen talk? We're all ears! Dr. Laura Scott, our skin expert, is here to drive home the point. SPF in daily life? A must for everyone (yes, even you!).

  • How to do a Self-Skin Check
    How to do a Self-Skin Check
    We get it, checking your skin can seem like a hassle, but trust us, it's worth it. Our pal and Dermatologist Dr. Lindsey is back with simple ways to DIY your own skin check at home.
  • Textured Waves Co-Wash Retreat
    Textured Waves Co-Wash Retreat
    We were honored to be the lead sponsor at Textured Waves’ Co-Wash Retreat in Waikiki, Hawaii. An epic event with women from all over the country, surfing, yoga, and deep discussions. 
  • We Made Ads (about making ads)
    We Made Ads (about making ads)
    We try to avoid bombarding you with a bunch of boring ads that guilt you into buying a ton of stuff you don’t need. But we love what we make and think there’s a chance you will too.
  • Dare Santa
    Dare Santa
    As busy as Santa gets around the holidays, he'll never pass up on the chance to partake in some good ole fashioned dares—even if it means doing something against his better judgement.
  • Carissa Moore in the water with three girls
    Girls Rule

    The energy was at an all-time high in Oceanside this weekend during the 14th annual Super Girl Surf Pro—the only community event of its kind.

  • 10 Years of Bum Rush Tour
    10 Years of Bum Rush Tour
    Back in the day, we didn’t have the cash to sponsor a bunch of pro surfers to compete in a legit contest decked out with shiny trophies and fancy champagne.
  • Project Purple: Behind the Scenes
    Project Purple: Behind the Scenes

    Hey, we wanna show ya something cool. By now you know that we’re all about yellow, but just this once, we made an exception.