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The Bum Club is now open!
What does that mean?
It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.
Stay covered.
Avoid making a rookie mistake! Reapply every 2 hours and after swimming, sweating and toweling off.
Yup, 90% of UV rays still find their way through clouds, which means you can still get fried.
We know it’s tough, but try to limit sun exposure when the sun’s rays are most intense (10am to 4pm).
Yep. Reflections off water and snow can increase sun exposure by up to 50%. Keep that in mind when you’re surfing or on the slopes.
Keep newborns out of direct sunlight and always cover them with shade. Check with
your pediatrician, before applying sunscreen to children under 6 months
How much is the right amount of sunscreen to use? We try and be on the side of applying generously-which is about 2-3 tablespoons. Don’t be afraid to slather it on.
Reapplying sunscreen throughout the day is also super important. As a rule of thumb, we apply every 2 hours and after sweating, towel-drying, surfing, cannon balling and the like to help SPF do what it does best.
From the sun, come both UVA and UVB rays. UVA rays are known for penetrating the deeper layers of our skin, which can lead to premature skin aging and wrinkles. UVB rays on the other hand, are known as the culprits of sunburns and play a significant role in causing skin cancer. Curious how intense the UV rays are at any point in the day? Just look up the UV index on your phone.
