Sonny No. 101

Your whiff is granted. Perfume is here. 

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Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum Sun Bum's SPF 50 woodgrain

Trust the Bum®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

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What's New

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Sonny fist bumping a guy in a car.
Peace sign made with suncreen on a woman's back laying on a towel on the beach.
Woman shaking bottle of Sun Bum hair oil into her hand on the beach.
Woman applying Sun Bum skincare on her face
Woman applying Sun Bum's Lip 30 on her lips looking in a mirror
Flaylay of Sun Bum's Day Tripper
Boy playing paddleball with Sun Bum paddle ball set
Flat lay of the Sn Bum yellow BYOB bag filled with Sun Bum product
Sun Bum's signature 30 SPF wood grain
Graphic of the Sun Bum's ice cream truck. Trust the Bum Tour
Trust The Bum Tour

Sonny’s hitting the road.

Let's Go
Kids holding up Sun Bum Kids sunscreen in the air along with Sonny popsicles
Sun Bum Kids

Play louder.

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Group of Sonny pool floats in the water
Sonny Pool Float

Destination: Nowhere

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The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summer®. We like that.

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Flat lay of a yellow bag and Sun Bum products on the beach - Build Your Own Bag.
B.Y.O.B

Nope, not beer—bag. Pick your fave 5 items and we’ll throw in a free limited-edition bag + 10% off

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