This is Rasmus

We caught up with long-time Sun Bum Ambassador, Rasmus King, at his home in rural Byron Bay. The picturesque cottage was stuffed with incredible records, classic surfboards, instruments, and vintage cars which all seem to have a special place in his life.

Step Inside Sonny’s Daydream

We consulted our resident big guy (Sonny) because he's the expert at creating out-of-the-box, art-minded experience for kids, by kids.

This is Isabella Nichols

Hanging out with Danish-Aussie surfer and Sun Bum Ambassador, Isabella Nichols, spilled her secret sauce for staying stoked during high-level competitions.

Sun Bum x Slowtide Hair Towel

Meet the hair towel! Soft, absorbent, eco-friendly microfiber that battles frizz and breakage. Plus, it's a pro at drying hair and getting us ready post-surf or shower.

Kids Rule® Art Contest Winners

Our first-ever Kids Art Contest has wrapped, and it was nothing short of epic. Thank you to everyone who entered! After judging hundreds of entries, we landed on these 5 as the winners.

Sunscreen Is For Everyone

Sunscreen talk? We're all ears! Dr. Laura Scott, our skin expert, is here to drive home the point. SPF in daily life? A must for everyone (yes, even you!).

This Is Shama (The Superman)

Ambassador Shama Beckford lives like he surfs— with a style that’s completely his own.

How to do a Self-Skin Check

We get it, checking your skin can seem like a hassle, but trust us, it's worth it. Our pal and Dermatologist Dr. Lindsey is back with simple ways to DIY your own skin check at home.

This Is Icah Wilmot

Surfer, soap opera star, and prolific musician— ambassador Icah Wilmot stands in a category of his own.

Here’s to More Good Hair Days

Some of hair care's biggest questions answered by a pro.


There's a Better Way to Air Dry Your Hair

We think that Air Dry Cream might just be the most underrated hair care product around.

This Is Lenny

Lenny is one of the most amped and uniquely authentic guys that we’ve have had the pleasure of working with.

Exfoliating is a Skin Care Game Changer

Regularly exfoliating might be the best thing you do for your skin this year, or ever. Our esthetician Dana tells us all we need to know about getting brighter, happier skin.

This Is Patti

Say hey to Ambassador Patti Zhou! She started shredding snow at 2 in Beijing's mountains. At 9, she's still blowing us away with her epic style and infectious positivity.

Sustainable Gift Guide

When the holidays roll around, we try to be a little more thoughtful with our gift giving. From using comic strips to recycling Trader Joe's bags, we're cutting down our footprint while wrapping goodies from our favorite brands. Check out a few of our favorites this year.

Giving Tuesday: Join the Movement

Giving Tuesday is a global movement that started back in 2012 as a simple idea—a day dedicated to encouraging people to do good and pass it on.