Blog

Product

Exfoliating is a Skin Care Game Changer

Regularly exfoliating might be the best thing you do for your skin this year, or ever. Our esthetician Dana tells us all we need to know about getting brighter, happier skin.
People

This is Patti

Ambassador Patti Zhou started snowboarding at the ripe age of 2 in the mountains of Beijing, China where she quickly fell in love with the sport. Now 9 years old, Patti continues to blow us away with her unique style and infectious positive energy. 
Lifestyle

Sustainable Gift Guide

When the holidays roll around, we try to think of different ways to be a little more thoughtful with our gift giving. Whether it’s using the comics section from our local newspaper or some old Trader Joe’s grocery bags, we wanted to reduce our footprint a bit while wrapping up gifts from brands we love. Check out a few of our favorites this year.
Lifestyle

Giving Tuesday: Join the Movement

Giving Tuesday is a global movement that started back in 2012 as a simple idea—a day dedicated to encouraging people to do good and pass it on.
People

This is Kyuss

Named after a metal band and born into the world to their banger ‘Green Machine’ playing in the hospital room, Kyuss was made for a full throttle kinda life.
Lifestyle

Textured Waves Co-Wash Retreat

We were honored to be the lead sponsor of Textured Waves’ Co-Wash Retreat this summer in Waikiki, Hawaii. During their biggest event of the year, Textured Waves brought together a group of women from all over the country for a week of surf lessons, beach yoga, roundtable discussions, and more.
People

Meet Ambassador Kobe Hughes

During an afternoon ride around town in his 91’ Caddy with Filmmaker Jack Coleman, we discovered a few other things that local surf ambassador Kobe Hughes had to say about surfing and life in Encinitas.

Baby

Traveling with Babies (and Keeping Your Sanity)

Seeing the words “baby” and “travel” in the same sentence might make your palms start to sweat and stir up traumatic memories of sitting on a plane next to a screaming child—but that’s exactly what we’re here to help with.
Product

Beat The Heat

For a lot of us, “styling” our hair usually means throwing it up in a messy bun or tying it back into a braid and calling it a day. But sometimes (if we’re in the mood), we like to switch things up and try something a little different.
People

This Is Caity Simmers

Born and raised up the road in Oceanside, CA 16-year-old Caity has been blowing us away with her talent in the water since she joined our team in 2015 as a micro grom.
Lifestyle

We Made Ads (about making ads)

We try to avoid bombarding you with a bunch of boring ads that guilt you into buying a ton of stuff you don’t need. But we love what we make and think there’s a chance you will too.
People

This is Barron Mamiya

Born and bred on the North Shore of Oahu, Barron Mamiya started paddling out for surfs with his pops at the ripe age of 3.

People

Meet Ambassador Victoria Vergara

A global icon in the surf and fashion world, Victoria epitomizes natural style–both in and out of the water.

People

Learn from a Derm

Dr. Lindsey Zubritsky, MD, FAAD is a Florida native dermatologist and active member of the American Academy of Dermatology, where she serves as a social media ambassador as well as an editor for the Journal of the American Academy of Dermatology (JAAD).
People

This is Bryan Fox

Always on the hunt for some secluded beach or remote mountainside to avoid the crowds, Bryan Fox lives out his days on his own terms.