Trust the Bum Tour in the Rearview
11 cities. 40 days. 4,500 banana suits. No burns. Relive the madness.
New York, NY
Stop #1 of the Trust the Bum Tour. Kicked it off with a Taco Truck Takeover in the heart of NYC with nearly 1,000 of our friends and fam. We gave out over 650 Tacos + Sun Bum TTB Totes that included a full-size Daily Glow, Tour T-shirt, stickers, and air fresheners.
Charlotte, NC
Stop #2 we kicked it at the US National White Water Center to soak in the great outdoors, hit some rapids, and pass out tour merch as well as samples before catching some live sets on the main stage.
Savannah, GA
We broke a world record! Have we ever seen anything as beautiful as 4,300+ banana suit wearing fans dancing together at the Savannah Bananas game? Nope, can’t think of one. Oh ya, Sonny made his Banana Ball debut as well.
St. Augustine, FL
The place: Florida’s Single Fin Hoedown. The prize: $15k. The criteria: rip it, look good doing it and don’t take yourself too seriously. The results? Surfing’s funnest contest got even funner. And the highlight? Sun Bum Ambassador Kylie Pulcini took the women’s division… then headed straight to prom.
New Orleans, LA
We partnered with local non-profit, The Roots of Music, a program that empowers the youth of NOLA through music. After a serious rainstorm, the sun came out right on time. NO one was gonna rain on our parade. Roots of Music showed up strong with a 70 kid marching band. We threw on banana suits with fans who traveled far and wide and paraded through the French Quarter.
Plano, TX
When we realized we’d be passing right by Kai’s Nannie’s place (that’s his grandmother), we knew we had to do something special. So why not throw a bocce ball tournament for her and all her friends at her senior living community? We brought ice cream and tunes, and the competition was heated on the bocce court!
Waco, TX
Was this one another world record? Felt like it. We loaded 200 Sonny Pool Floats into the world’s longest lazy river for Finders Keepers. People in banana suits were going down the slide jump and surfing the pool. We finished the day with an intimate Sonny’s Porch set with Rattlesnake Milk.
Austin, TX
Our Austin Gals & Pals skate meet up was the definition of COMMUNITY. We started the event over at No Comply Skate shop where we served up free breakfast tacos (very Texas of us) and coffee from our friends at Idlewild Coffee. It also happened to be Mother’s Day, so we handed out flowers and gifts for all the moms and grandmas. Then we headed to House Skate Park where Honey Skate Club and Cherries Wheels hosted one of the most joyful meetups of the tour, packed with skaters, families, frozen bananas, giveaways and good vibes all around.
Salt Lake City, UT
Our time in SLC was epic. We spent four days at Kilby Block Party, a music festival in the heart of Salt Lake, and it seemed like the whole city came to play. Hundreds stopped by our booth to grab samples, chat, and soak in the sunshine with us.
San Francisco, CA
We ended the tour with a bang at Carnaval SF. We teamed up with Mission District barbershop Barber & Gent to give out over 30 free haircuts, including a dozen Sonny Fades, (we gave these brave folks a Sonny vinyl on a gold chain). Local artists even custom-painted six vinyls for display.
On Sunday, our comparsa rolled down the Grand Parade route featuring live mariachi music from SFUSD, the Community Music Center, and City Surf Project. We paraded down the heart of The Mission to a crowd of over 100k. We had singers on our float and Sonny came along for the ride–a sweaty, 2-hour cameo.
