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Stay Protected on the Slopes. Sunscreen isn't just for summer. Reflections off snow can increase sun exposure up to 50%.
Even when it’s chilly out, the sun’s still shining, so don’t skip the SPF. Cold weather, warm sun, same protection, whether you’re on the slopes or by the shoreline. Even when it’s sweater weather, the sun’s still doing its thing. That’s why we never skip our sunscreen for winter. UV rays don’t take a snow day, whether you’re hitting the slopes, walking the pup, or road tripping up the coast, SPF is still your skin’s best friend. All of our sunscreen lines are made to protect year-round—lightweight, non greasy, and packed with the good stuff that keeps your skin happy, protected, and helps prevent dry skin in winter, even when the temps drop.
From lightweight lotions and easy sprays to pocket-ready sticks and mess-free roll-ons, our lineup was made for real life. No white streaks, no greasy feel—just broad-spectrum protection that feels good on your skin and smells like summer.
Yep, you do need sunscreen in the winter. Even when it’s cold out, the sun’s still shining and those UV rays are still around. The American Academy of Dermatology says that snow can reflect up to 80% of UV rays, which means you’re actually getting hit from above and below—especially if you’re skiing, hiking, or just hanging outside on a bright winter day. Sunscreen can also help protect your skin from windburn, which is common during winter outdoor activities. And while the air might feel cooler, UVA rays (the ones that cause long-term skin damage) stay strong all year.
Using SPF 50 in the winter isn’t overdoing it, it’s just smart. Snow, ice, and even city sidewalks can reflect sunlight right back onto your skin, which means you’re getting extra exposure even when it’s cold out. According to beauty and skincare experts, higher SPF can actually be super helpful in bright or snowy conditions. A broad spectrum SPF 50 gives you solid protection against both UVA and UVB rays, so you can keep doing your thing outside without worrying about what the sun’s up to.
Both SPF 30 and SPF 50 can work great in winter, but the better choice really depends on how much time you spend outside and what you’re doing. SPF 30 blocks about 97 percent of UVB rays, which makes it a solid pick for everyday use. But if you’re hitting the slopes, hanging at higher altitudes, or spending time around snow and ice, SPF 50 gives you that extra layer of protection. At the end of the day, what matters most is finding one you’ll actually wear and reapplying it regularly. Don’t forget to use a lip balm with SPF to help prevent chapped lips during winter.