Project Purple: Behind the Scenes
Educational
Lifestyle
February 18, 2021

Project Purple: Behind the Scenes

Hey, we wanna show ya somethin' cool.

Here's a sneak peak of our Purple Shampoo & Conditioner photoshoot.

By now you know that we’re all about yellow, but just this once, we made an exception. When we decided to launch a Blonde Purple Shampoo + Conditioner, our crew was pretty stoked. Not only are these little beauties like a magic potion for our blonde hair and highlights, but they also gave us the perfect excuse to play around with a bunch of purple goop for a day…during work hours. After going down countless purple-crazed rabbit holes for some inspo, including a deep dive into the backstory behind Prince’s ‘Purple Rain’ (it was originally written for Fleetwood Mac, but Stevie said it sounded too scary), we got to “work”.


Lucky for us, some of our friends volunteered to be our before and after "guinea pigs" and after a couple hours of us dancing around the parking lot (music selections will remain anonymous), we headed over to the studio to give Sonny his Purple debut.


He did great overall, but let’s just say that figuring out how to make a pool of purple liquid for him to stand behind and look badass was not as easy as it looks.

We can’t wait for you to try ‘em. Check out the dream team HERE.

XO, SB
 

Keep Hanging Out With Us

Does SPF 30 vs. SPF 50 feel like choosing between green or red sauce on your burrito? We get it and we’ve got you. Here's what changes between the two and when to bump up.

Read More: SPF 30 vs. SPF 50: Which Is Best?

Is 70 the new 50? When it comes to SPF, we love them both. From daily coverage in peak summer to all-out protection if your surf trip turns tropical (lucky you),if you’re comparing SPF 50 vs 70, or wondering does SPF 70 work better than 50, the answer comes down to how intense your sun exposure is.

Read More: SPF 50 vs. SPF 70: Which Is Best?

We’re going for bronzed, not burned, and choosing between SPF 15 vs. SPF 30 can be the difference between the two. Here's what to know before you, ahem, reach for the bottle.

Read More: SPF 15 vs. SPF 30: Which Is Best?

If SPF 30 is a 3/2 spring suit, SPF 70 is a 4/3 with booties and a hood. So, is SPF 70 better than SPF 30? Sometimes. It depends on how much sun you’re getting and how your skin handles it. Here's what changes between the two and when to suit up.

Read More: SPF 30 vs. SPF 70: Which Is Best?

She’s only 14, but none of this is new to her. Not collecting medals. Not making grown-ass pro athletes jealous. Not the “did you see that?!” surprised faces in the crowd at global competitions like the 2019 USASA national championships in Colorado and last year’s Stab High Japan.

Read More: In The Air

It started with lost bags and apparently the worst conditions in years, but we find Side Hits galore, some fun country hits, and find our rhythm with Parker Szumowski and Arthur Longo leading the charge. Dark, snow-ridden storm clouds are gathering over the steppes of Uzbekistan, and we are very much ready and waiting for it.

Read More: Uzbekistan