Blog

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This is Lenny

Lenny is one of the most amped and uniquely authentic guys that we’ve have had the pleasure of working with.
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This is Patti

Ambassador Patti Zhou started snowboarding at the ripe age of 2 in the mountains of Beijing, China where she quickly fell in love with the sport. Now 9 years old, Patti continues to blow us away with her unique style and infectious positive energy. 
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This is Kyuss

Named after a metal band and born into the world to their banger ‘Green Machine’ playing in the hospital room, Kyuss was made for a full throttle kinda life.
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Meet Ambassador Kobe Hughes

During an afternoon ride around town in his 91’ Caddy with Filmmaker Jack Coleman, we discovered a few other things that local surf ambassador Kobe Hughes had to say about surfing and life in Encinitas.

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This Is Caity Simmers

Born and raised up the road in Oceanside, CA 16-year-old Caity has been blowing us away with her talent in the water since she joined our team in 2015 as a micro grom.
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This is Barron Mamiya

Born and bred on the North Shore of Oahu, Barron Mamiya started paddling out for surfs with his pops at the ripe age of 3.

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Meet Ambassador Victoria Vergara

A global icon in the surf and fashion world, Victoria epitomizes natural style–both in and out of the water.

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Learn from a Derm

Dr. Lindsey Zubritsky, MD, FAAD is a Florida native dermatologist and active member of the American Academy of Dermatology, where she serves as a social media ambassador as well as an editor for the Journal of the American Academy of Dermatology (JAAD).
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This is Bryan Fox

Always on the hunt for some secluded beach or remote mountainside to avoid the crowds, Bryan Fox lives out his days on his own terms.
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This is Jill Perkins

Jill is about as authentic and unfiltered as they come. A real straight shooter. And while her talent as a professional snowboarder is undeniable, she’s just an overall bad ass human being and inspiring friend.
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20 Questions With Malia Manuel

Malia's one of the most down to earth humans we know. As a fifth generation Hawaiian, her deep connection to nature (especially the ocean) has led her to a successful career in professional surfing.
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Meet Stylist Clayton Hawkins

We’re stoked to be teaming up with celebrity hair stylist, Clayton Hawkins! Clayton’s an LA native who’s been obsessed with anything having to do with hair care since he was a kid braiding his sister’s hair and getting all his friends ready for school dances.
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Say Hello to Andy Davis

Working with Andy to bring Sun Bum Skin Care to life has been an incredible experience and a total dream come true for us. We caught up with him in his in-house studio at our HQ in Encinitas to hear a bit more about him and the story behind his designs.

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The Dad Hat X Summer McKeen

We were stoked to collab with Summer McKeen on The Dad Hat—made to keep our face in the shade and our hair in check, whether we’re cruising around town or hanging out after sunset with our crew.
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Meet Daniella Perkins

Since Daniella helped us make this Limited Edition T-Shirt Hair Towel, we figured it was only right to have her be the first to take it for a spin around the block, literally.
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Our T-Shirt Hair Towel X Daniella Perkins

We’re so stoked to share our little hair care secret with you.

Check out our fav oversize tee...that we also use to dry our hair.

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