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This is Rasmus

We caught up with long-time Sun Bum Ambassador, Rasmus King, at his home in rural Byron Bay. The picturesque cottage was stuffed with incredible records, classic surfboards, instruments, and vintage cars which all seem to have a special place in his life.

This is Isabella Nichols

Hanging out with Danish-Aussie surfer and Sun Bum Ambassador, Isabella Nichols, spilled her secret sauce for staying stoked during high-level competitions.

This Is Shama (The Superman)

Ambassador Shama Beckford lives like he surfs— with a style that’s completely his own.

This Is Icah Wilmot

Surfer, soap opera star, and prolific musician— ambassador Icah Wilmot stands in a category of his own.

This Is Lenny

Lenny is one of the most amped and uniquely authentic guys that we’ve have had the pleasure of working with.

This Is Patti

Say hey to Ambassador Patti Zhou! She started shredding snow at 2 in Beijing's mountains. At 9, she's still blowing us away with her epic style and infectious positivity.

This Is Kyuss

Named after a metal band and born into the world to their banger ‘Green Machine’ playing in the hospital room, Kyuss was made for a full throttle kinda life.

Meet Ambassador Kobe Hughes

During an afternoon ride around town in his 91’ Caddy with Filmmaker Jack Coleman, we discovered a few other things that local surf ambassador Kobe Hughes had to say about surfing and life in Encinitas.

This Is Caity Simmers

Born and raised up the road in Oceanside, CA 16-year-old Caity has been blowing us away with her talent in the water since she joined our team in 2015 as a micro grom.

This Is Barron Mamiya

Born and bred on the North Shore of Oahu, Barron Mamiya started paddling out for surfs with his pops at the ripe age of 3.

Meet Ambassador Victoria Vergara

A global icon in the surf and fashion world, Victoria epitomizes natural style–both in and out of the water.

Learn from a Derm

Dr. Lindsey Zubritsky, MD, FAAD is a Florida native dermatologist and active member of the American Academy of Dermatology, where she serves as a social media ambassador as well as an editor for the Journal of the American Academy of Dermatology (JAAD).

This is Bryan Fox

Always on the hunt for some secluded beach or remote mountainside to avoid the crowds, Bryan Fox lives out his days on his own terms.

This is Jill Perkins

Jill is about as authentic and unfiltered as they come. A real straight shooter. And while her talent as a professional snowboarder is undeniable, she’s just an overall bad ass human being and inspiring friend.

20 Questions With Malia Manuel

Malia's one of the most down to earth humans we know. As a fifth generation Hawaiian, her deep connection to nature (especially the ocean) has led her to a successful career in professional surfing.

Meet Stylist Clayton Hawkins

We’re stoked to be teaming up with celebrity hair stylist, Clayton Hawkins! Clayton’s an LA native who’s been obsessed with anything having to do with hair care since he was a kid braiding his sister’s hair and getting all his friends ready for school dances.
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