Three toddlers playing on a beach blanket under an umbrella with Baby Bum products from the SB Baby Bum Collection – Sun Bum.

Baby Bum

We make our products for our own little ones, so every detail matters. Our Baby Bum collection is super gentle and uses the best ingredients for delicate and sensitive skin.
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  • Parent pulling a happy child on a boogie board along the beach at sunset – Promo Blocks Lifestyle Baby Collection - Sun Bum.

We've Got Answers

What's the age range for baby products?

We recommend using our Baby Bum products on children from the ages of 6 months - 5 years old, but always recommend consulting your pediatrician. Babies under the age of 6 months should not be in direct sunlight. Check out our Kids sunscreen line for groms over 5.

Do your baby products contain fragrance?

Our Bubble Bath, Calendula Cream, Calming Lotion, Detangler, Hand Sanitizer, Moisturizing Lotion, Shampoo & Wash/Gel all contain naturally-derived fragrances and/or essential oils. If you're lookin' for fragrance-free options, you can find 'emhere.

Are your baby products gluten-free?

Yes!

Are your baby products vegan?

All of our Baby Bum products are Vegan, except for our Diaper Rash Cream – which contains Beeswax

Why Can’t Babies Under 6 Months Use Sunscreen?

Babies under 6 months have super delicate skin that’s more sensitive than older kids or adults. Their bodies can absorb more of the ingredients in sunscreen, which might cause irritation or other issues. That’s why doctors recommend skipping sunscreen at this age and focusing on keeping your baby out of direct sunlight instead. Lightweight clothing, wide-brimmed hats, and shady spots are the way to go. Once your little one hits six months, you can start using a gentle, mineral-based sunscreen that’s made just for infants and safe for their sensitive skin.

How Do You Protect Your Baby Under 6 Months from the Sun?

For babies under 6 months, the best way to protect their skin is to keep them out of direct sunlight altogether. Their skin is super thin and sensitive, which means even a little sun can do damage. Dress your baby in lightweight, breathable clothes that cover their arms and legs, and pop on a wide-brimmed hat for extra shade. Use the stroller’s canopy or a sun umbrella when you'reout and about, and try to stick to shady spots, especially between 10 a.m. and 4 p.m. when the sun’s strongest. No sunscreen needed, just good old-fashioned cover and shade.

Is There a Difference Between Sunscreen and Baby Sunscreen?

Yep, there’s definitely a difference. Baby sunscreen is specially made for extra sensitive skin. It usually skips the chemical filters you’ll find in regular sunscreen and sticks to gentle, mineral-based ingredients like zinc oxide or titanium dioxide. These sit on top of the skin and act as a physical shield against the sun, instead of being absorbed. Baby formulas are also typically free of fragrances, dyes, and other stuff that could irritate your little one’s skin. So while both types protect against UV rays, baby sunscreen is all about keeping things safe, simple, and soothing for tiny beach bums.