Our Blonde products are made with naturally derived ingredients to help protect against UV damage, reduce brassiness, prevent dryness and fading, and boost color and shine.
Keeping your blonde vibrant is all about the right routine. A great purple shampoo helps neutralize brassy tones while boosting brightness. Pair that with a deep conditioner once a week to lock in moisture and prevent dryness—because hydrated hair is happy hair. And don’t forget to protect your strands from the sun with products that offer UV protection—because a little love goes a long way in keeping your blonde locks looking their best.
Toning blonde hair depends on your color and how often it fades. For most, using a toner every 3–4 weeks is ideal. If you notice brassiness creeping in earlier, introduce a purple shampoo to your routine to maintain that fresh-from-the-salon glow. Your blonde, your rules—but consistency is key to keeping it just the way you love it.
Yes, purple shampoo doubles as a toner! Its violet pigments are designed to neutralize yellow or brassy tones, bringing your blonde back to its cooler, brighter self. Regular use can help maintain your color between salon visits, so your blonde stays vibrant and polished with minimal effort.
