Sun Bum skincare products on a wooden surface with decorative elements.

The SPF that thinks it's a moisturizer.

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Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum Sun Bum's SPF 50 woodgrain

Trust the Bum®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

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What's New

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Sonny fist bumping a guy in a car.
Peace sign made with suncreen on a woman's back laying on a towel on the beach.
Woman shaking bottle of Sun Bum hair oil into her hand on the beach.
Woman applying Sun Bum skincare on her face
Woman applying Sun Bum's Lip 30 on her lips looking in a mirror
Flaylay of Sun Bum's Day Tripper
Boy playing paddleball with Sun Bum paddle ball set
Flat lay of the Sn Bum yellow BYOB bag filled with Sun Bum product
Sun Bum's signature 30 SPF wood grain
Two yellow food trucks with Trust the Bum branding on a street.
Trust the Bum Tour in the Rearview

11 cities. 40 days. 4,500 banana suits. No burns. Relive the madness.

Let's Go
Two black Sun Bum Signature sunscreens on a textured surf board with a blurred beach background
Sun Bum Signature

Serious protection for unserious people.

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White hoodie on a wooden surface with ropes and sunglasses
Sun Bum x Florence

Stay out there. Our new, limited-edition UPF 50+ shirt will help keep you covered when the sun’s coming in extra hot.

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The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summer®. We like that.

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Promotional image for 'The Bum Club' with various products and branding elements on a yellow background.
The world's best loyalty program ... if you love bananas.

Earn bananas by doing the things you love then trade ’em for some cool $#!@.

Come Hang