Kids rock out by the beach with instruments and Sun Bum gear, celebrating sun-safe fun outdoors – Kids Collection - Sun Bum

Sun Bum Kids

Play Louder.

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Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum Sun Bum's SPF 50 woodgrain

Trust the BumĀ®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ā€˜em better.

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Graphic of the Sun Bum's ice cream truck. Trust the Bum Tour
Trust The Bum Tour

Sonny’s hitting the road.

Let's Go
Sun Bum Vinyl of Caity Simmers holding a surfboard
Caity Simmers Ambassador Vinyl

Not here to fit in.

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Group of Sonny pool floats in the water
Sonny Pool Float

Destination: Nowhere

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The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summerĀ®. We like that.

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