Signature Face Stick on top of a sand hill with a blue background.

Sun Bum Signature Sun Bum Signature

Serious protection for unserious people.

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Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum Sun Bum's SPF 50 woodgrain

Trust the Bum®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

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Two yellow food trucks with Trust the Bum branding on a street.
Trust the Bum Tour in the Rearview

11 cities. 40 days. 4,500 banana suits. No burns. Relive the madness.

Let's Go
White hoodie on a wooden surface with ropes and sunglasses
Sun Bum x Florence

Stay out there. Our new, limited-edition UPF 50+ shirt will help keep you covered when the sun’s coming in extra hot.

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Hand holding Sun Bum Lip 30 in the pool
SPF Lip Balm

Protect your kisser.

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The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summer®. We like that.

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