Dear SB Community,
We applaud and fully support the Hawaiian legislature’s recent approval of Bill 2571, which will ban the marketing and sale of sunscreens that contain Oxybenzone and Octinoxate, beginning January 1, 2021. We are very proud that none of our sunscreen products throughout the U.S. contain oxybenzone and all meet the requirements of this new regulation, with the exception of a few products that are being reformulated now to remove octinoxate. While we acknowledge that there is much debate currently swirling around the cause of coral decline – including global warming, agricultural runoff, sewage and over fishing – we believe that protecting the planet and all of its goodness, should never be up for debate. Ever.
From our humble beginnings in 2010, we set out to create the healthiest and most effective sunscreen that we actually wanted to put on. We made it for the purpose of protecting ourselves, our kids and our friends from the harmful dangers of the sun that was chewing up our local beach community.
Back then, there were (and still are) only two choices of sunscreens on the market. A “synthetic” active sunscreen that absorbed into the skin, had unnecessary chemicals, but felt good and worked well, or, a “natural” active sunscreen that sat on top of the skin, made us look white like a ghost, felt bad and didn’t work so well for us and our kids.
After a ton of research, we decided that in order to make the biggest difference in our community and beyond we would create a healthier “synthetic” active sunscreen that removed things like oxybenzone, retinyl palmitate, parabens and other ingredients that our crew didn’t want in products and research suggested might be questionable to the health of our community and the environment.
Since those days, and as the technology and aesthetics of “natural” sunscreens have improved, we have reformulated some products and also created different products including a “natural” active sunscreen line called “Mineral”, a “natural” active sunscreen for our babies in our “Baby Bum” line, and a host of other rad products, all of which are in full compliance with the FDA, and the new Hawaiian legislation.
We are passionately committed to doing what we can to move the needle on skin cancer. But in the end, we’re not a sunscreen company – we’re just a group of beach friends whose values prioritize care for the planet, the animals and each other. So, you can be sure we will always make the best products we can that reflect that promise and be grateful when our community helps us out along the way. Trust The Bum®.
Thanks for the love, SB
Sun Bum Reef Friendly Products: