*Please refer to the ingredient list on the back of your product packaging for the most current and accurate information.
Uses
Warnings
Directions
Other Information
Apply our Daily 50 Body Lotion liberally 15 minutes before sun exposure. Reapply body sunscreen every 80 minutes and more frequently after swimming/sweating, and excessive towel drying. We love incorporating this as the last step in our morning skincare routine.
Shake well before use. Apply our Daily 50 Face Lotion liberally 15 minutes before sun exposure. Reapply face sunscreen every 80 minutes and more frequently after swimming/sweating, and excessive towel drying. We love incorporating this as the last step in our morning skincare routine.
Shake well before use. Apply our Daily Glow Lotion liberally 15 minutes before sun exposure. Reapply every 80 minutes and more frequently after swimming/sweating, and excessive towel drying. We love incorporating this as the last step in our morning skincare routine.
Shake well before use. Apply our Daily 50 Face Gel liberally 15 minutes before sun exposure. Reapply every 80 minutes and more frequently after swimming/sweating, and excessive towel drying. We love incorporating this as the last step in our morning skincare routine.
It’s the stuff we use every day. It’s the sunscreen formula that started it all. People say it smells like summer®. We like that.
The sunscreen formula that started it all
Helps shield against harmful UVA/UVB rays
An antioxidant that helps neutralize free radicals and fight premature skin aging
The SPF (Sun Protection Factor) on a bottle of sunscreen indicates the level of protection we're getting from the sun's UVB rays—which are the sun rays most commonly responsible for sunburns and skin cancer.
SPF, which stands for Sun Protection Factor, has been used for decades to determine the level of protection someone can expect from the sunscreen they use. It can often vary from person to person given multiple factors such as testing methods and environmental factors. In addition, everyone’s skin is different, which can also affect what kind of SPF is best suited to fit their individual needs.
A common misperception is that the SPF number on a bottle signifies the amount of time you can spend in the sun without getting burned (30 minutes for SPF 30, 50 minutes for SPF 50 etc.) This is not accurate. In fact, the SPF rating system is far more complex and based on the degree to which a certain formula protects against the sun’s harmful UVB rays over a certain period of time. For example, a sunscreen with a rating of SPF 30 allows only 3 photons per 100 to penetrate the skin, meaning it shields approximately 97% of the sun’s harmful UVB rays. This roughly translates to 30 times the protection you’d have versus using no sunscreen at all. This extends to SPF 50 (98% or 50 times the protection) and SPF 70 (98.5% or 70 times the protection). The length of time that a sunscreen will protect you from sunburn will vary based on the UV index at the time as well as other factors.
At Sun Bum, we like to think we make sun care products for everyone. So, whether your SPF preference is 30 or 50, mineral or non-mineral, lotion or spray, you can stay protected from the sun’s harmful rays. As noted by the Skin Cancer Foundation, “The best sunscreen is the one you’ll use.”
Global SPF assessment standards have been updated several times over the years, with the most recent update in 2019. The purpose of these updates—which were led by regional regulators and groups such as the International Organization for Standardization (ISO)—was to reduce the variability of SPF assessments. Currently, even the globally recognized “gold standard” SPF test — the in-vivo test known as SPF ISO-24444 — is subject to considerable variability due to the inherent human biases built into the testing process (Ruvolo, Yousefian,International Journal of Cosmetic Science, Dec. 2025). Because of this, there is an increasing call for governments and regulators to update the testing protocols and standards they recommend for manufacturers to follow — for example, using the HDRS-ISO 23698 test: an in vivo/in vitro hybrid that addresses some of the more subjective factors common with in-vivo only testing. (Ruvolo, Yousefian,International Journal of Cosmetic Science, Dec. 2025).
Avoid making a rookie mistake! Reapply every 2 hours and after swimming, sweating and toweling off.
Yup, 90% of UV rays still find their way through clouds, which means you can still get fried.
We know it’s tough, but try to limit sun exposure when the sun’s rays are most intense (10am to 4pm).
Yep. Reflections off water and snow can increase sun exposure by up to 50%. Keep that in mind when you’re surfing or on the slopes.
Keep newborns out of direct sunlight and always cover them with shade. Check with your pediatrician, before applying sunscreen to children under 6 months.
Overall rating: 4.2291665 / 5 from 96 reviews.
The Original SPF 70 Sunscreen Face Lotion offers excellent protection and is highly valued for daily use. Customers appreciate its ability to enhance skin appearance after beach activities. The lotion is praised for its non-greasy feel and pleasant scent, while also providing a nice texture.
Review topics: ["weight","skin","texture","feels","protection","coverage","sunscreen","smells","sun","application","spf","face","breakouts","glow","formula","streaks","pool raft","ingredients","consistency"].
"Being older, I need better skin protection and Sun Bum does a good job. Goes on easy and is absorbed quickly. Also, since it's made for the face, I don't get any burning of the eyes or bad taste if I inadvertently get it in my mouth."
"My new go-to face sunscreen. It has never failed me and I love the feel of it! Also does not run into my eyes which I had problems with other sunscreens"
"I have extremely sensitive skin and I have to closely research product ingredients I put on my face. I wear sunscreen everyday under my makeup. I wanted to try the 70 because it doesn’t have any acne causing ingredients like the 50 version. It’s SO hard to find face products with no acne causing ingredients! The consistency of the 70 is much thicker and stickier than the 50, which I don’t love. I really loved the 50, but it was causing minor breakouts, mainly on my nose, and I learned it contains a few acne causing ingredients."
"Honestly, this is SUCH a good sunscreen. It doesn't burn my eye even when I put it on my eyelids, and its not greasy or heavy at all even as an oily skinned person. And absolutely NO whitecast. Love it so much."
"I bought this recently for a Caribbean cruise and boy was THAT a mistake. My husband got this in his eye (sweat dripped from his forehead into his eye). His eyes were red and burned for SEVERAL days after that. No amount of flushing them or eye drops helped. If you read the Amazon reviews on this product, you'll see that this is not an isolated incident."
"Smooth and creamy, this lightweight heavyweight is not drying to my very dry skin. It glides on and is absorbed quickly - no white streaks! This is my first time using Sun Bum on my face, and I am sold."
"Simply the best sunscreen available. I have Lupus and cannot get sun exposure or I will have a flare-up. I require an SPF 70. After trying numerous sunscreens that are so called “dermatologist recommended”, but they all either didn’t absorb in or after hours of wear caused my eyes to water/burn and gave me a headache, due to chemicals I presume. Sum Bum 70 for Face is all I buy. It is the only one that works and does not have a weird smell or hidden dangerous chemicals which made my eyes burn. Truly, I’m so thankful for Sunbum! I can be in the sun again."
"Works well, is one of the only face sunscreens I can use that doesn't make me break out."
"My daughter is having a destination wedding and I wanted to make gift bags for the family and friends staying in my villa. They were wonderful in working with me and shipping was fast. Love you guys!!"
"I've tried many sunscreens over many years, and Sun Bum Face 70 is the best and most consistently performing one of all. It's the only sunscreen I've used that can be set with face powder without flaking or clumping; And, once it's set, it won't run or irritate my eyes. I've been having a hard time finding bottles of it in stores lately, so I thought I'd put my word in. Please, please, don't discontinue this perfect product!"
