Kids rule. So, we made a sunscreen just for them. Clear, water-resistant formula made for both wet and dry skin application.
*Please refer to the ingredient list on the back of your product packaging for the most current and accurate information.
Uses
Warnings
Directions
Other Information
Apply our Daily 50 Body Lotion liberally 15 minutes before sun exposure. Reapply body sunscreen every 80 minutes and more frequently after swimming/sweating, and excessive towel drying. We love incorporating this as the last step in our morning skincare routine.
Shake well before use. Apply our Daily 50 Face Lotion liberally 15 minutes before sun exposure. Reapply face sunscreen every 80 minutes and more frequently after swimming/sweating, and excessive towel drying. We love incorporating this as the last step in our morning skincare routine.
Shake well before use. Apply our Daily Glow Lotion liberally 15 minutes before sun exposure. Reapply every 80 minutes and more frequently after swimming/sweating, and excessive towel drying. We love incorporating this as the last step in our morning skincare routine.
Shake well before use. Apply our Daily 50 Face Gel liberally 15 minutes before sun exposure. Reapply every 80 minutes and more frequently after swimming/sweating, and excessive towel drying. We love incorporating this as the last step in our morning skincare routine.
Kids show us what it looks like to play, just for the love of it. Our Kids sunscreen products were made to keep up with our most adventurous kids.
Perfect for the kid who refuses to towel off before reapplying sunscreen. Just make sure to let it dry for 15 minutes before jumping back in the water.
Kids are obsessed and so are we. Smells kinda like a candy shop and is made without any synthetic fragrances, which is pretty sweet too.
Our first clear, water-resistant sunscreen that's designed for optimal performance in and out of the water.
The SPF (Sun Protection Factor) on a bottle of sunscreen indicates the level of protection we're getting from the sun's UVB rays—which are the sun rays most commonly responsible for sunburns and skin cancer.
SPF, which stands for Sun Protection Factor, has been used for decades to determine the level of protection someone can expect from the sunscreen they use. It can often vary from person to person given multiple factors such as testing methods and environmental factors. In addition, everyone’s skin is different, which can also affect what kind of SPF is best suited to fit their individual needs.
A common misperception is that the SPF number on a bottle signifies the amount of time you can spend in the sun without getting burned (30 minutes for SPF 30, 50 minutes for SPF 50 etc.) This is not accurate. In fact, the SPF rating system is far more complex and based on the degree to which a certain formula protects against the sun’s harmful UVB rays over a certain period of time. For example, a sunscreen with a rating of SPF 30 allows only 3 photons per 100 to penetrate the skin, meaning it shields approximately 97% of the sun’s harmful UVB rays. This roughly translates to 30 times the protection you’d have versus using no sunscreen at all. This extends to SPF 50 (98% or 50 times the protection) and SPF 70 (98.5% or 70 times the protection). The length of time that a sunscreen will protect you from sunburn will vary based on the UV index at the time as well as other factors.
At Sun Bum, we like to think we make sun care products for everyone. So, whether your SPF preference is 30 or 50, mineral or non-mineral, lotion or spray, you can stay protected from the sun’s harmful rays. As noted by the Skin Cancer Foundation, “The best sunscreen is the one you’ll use.”
Global SPF assessment standards have been updated several times over the years, with the most recent update in 2019. The purpose of these updates—which were led by regional regulators and groups such as the International Organization for Standardization (ISO)—was to reduce the variability of SPF assessments. Currently, even the globally recognized “gold standard” SPF test — the in-vivo test known as SPF ISO-24444 — is subject to considerable variability due to the inherent human biases built into the testing process (Ruvolo, Yousefian,International Journal of Cosmetic Science, Dec. 2025). Because of this, there is an increasing call for governments and regulators to update the testing protocols and standards they recommend for manufacturers to follow — for example, using the HDRS-ISO 23698 test: an in vivo/in vitro hybrid that addresses some of the more subjective factors common with in-vivo only testing. (Ruvolo, Yousefian,International Journal of Cosmetic Science, Dec. 2025).
Avoid making a rookie mistake! Reapply every 2 hours and after swimming, sweating and toweling off.
Yup, 90% of UV rays still find their way through clouds, which means you can still get fried.
We know it’s tough, but try to limit sun exposure when the sun’s rays are most intense (10am to 4pm).
Yep. Reflections off water and snow can increase sun exposure by up to 50%. Keep that in mind when you’re surfing or on the slopes.
Keep newborns out of direct sunlight and always cover them with shade. Check with your pediatrician, before applying sunscreen to children under 6 months.
Overall rating: 4.551095 / 5 from 274 reviews.
This sunscreen lotion is highly appreciated for its easy application, broad-spectrum protection, and suitability for sensitive skin. Customers love its clear, water-resistant formula that does not leave residue or stickiness. It is also praised for its pleasant smell and long-lasting coverage.
Review topics: ["color","quality","design","feels","protection","skin","coverage","smells","texture","results","packaging","sunscreen","lotion","sun","residue","kids","application","brand","formula","spray","sunblock","spf","fragrance","gel","consistency","reaction","streaks","ingredients","family","buy"].
"This is great for my two year old with darker skin. I love the smell and it gives great protection!"
"Our fave sunscreen but hard to find! Also you guys don't ship to Hawaii. Ironic."
"This sunscreen pills for us no matter what we do. Today I told them to try not to rub it during dry down. My daughter didn’t touch her face but still it pilled. Had to send my kids to school today looking like they had peeling skin. Never again, I’m tossing mine. :("
"Great coverage, no burn"
"I always bought the baby bum for my daughter which we loved, She is now 2. 5 years old so we decided to try the childrens version since baby bum is hard to find in stores and we dislike it so much. The gel like texture is hard to spread and dries down so fast you need to keep squeezing out more product to finish covering the area. The smell is the worse part. My daughter cried the first time I applied because the smell was to much for her. I decided to try it out and it smells so much like chemicals, like alcohol. After that disappears you’re left with a sweet banana bubblegum scent that even I found overpowering. We’ll stick with baby bum for now but will definitely start looking for something new"
"Got a new tube. Still not staying on skin. Lots of roll ups."
"I used this for my son and he was burned within the hour. I tried it again under a rash guard and his arms were burned a second time. Does not work. The formula is very different from the Baby Bum. Underneath the bubblegum scent it smells very chemically."
"smells good, looks good, feels good"
"We are a loyal sun bum family we love the stick version of this for our kids faces when we reapply on our boat during the day. We don't allow sprays on the boat and I love the idea of a clear lotion that can be applied to wet or dry skin. This stuff is horrible it created white little balls all over my son's skin that then fell into my flooring that I had to scrub out. I tried it on both dry and wet skin same result it looked like my son was peeling. Needless to say we had him wash all this off and applied the original lotion, can't imagine it was offering any sun protection."
"Used this sunblock and also the stick for our daughter. She was sunburned for the first time in her life at 4 years old. I strongly discourage use of this product!"
