Introducing three new hair care products to protect and nourish those sun drenched locks of yours.
Blonde Formula Hair Lightener
Our Blonde Formula Hair Lightener is specifically formulated to brighten and tone your hair by amplifying the natural highlighting effects of the sun. Infused with pineapples and honey our special UV-activated blend creates natural subtle tones and beautiful highlights without brassiness. We’re stoked to share one of our best secrets with you. Buy it here.

Our Beach Formula Dry Shampoo is perfect for quickly cleansing and refreshing your locks between washes. It works super fast to soak up oil, sweat and odor, leaves no residue, and at the same time making your hair feel entirely rejuvenated. Our signature Sun Bum scent will leave your hair smelling freshly shampooed and let you cut down on time spent actually washing. Wash less, live more. Buy it here.

Our Deep Conditioning Masque was specifically formulated to restore essential hydration and enhance overall softness and smoothness to dry, damaged or over-processed hair. Our most decadent treatment is Infused with Amla and Bamboo Extract that helps strengthen your hair, making it resilient and more manageable. Please indulge. Safe for color treated hair. Buy it here.

March, 2019
Does SPF 30 vs. SPF 50 feel like choosing between green or red sauce on your burrito? We get it and we’ve got you. Here's what changes between the two and when to bump up.
Is 70 the new 50? When it comes to SPF, we love them both. From daily coverage in peak summer to all-out protection if your surf trip turns tropical (lucky you),if you’re comparing SPF 50 vs 70, or wondering does SPF 70 work better than 50, the answer comes down to how intense your sun exposure is.
We’re going for bronzed, not burned, and choosing between SPF 15 vs. SPF 30 can be the difference between the two. Here's what to know before you, ahem, reach for the bottle.
If SPF 30 is a 3/2 spring suit, SPF 70 is a 4/3 with booties and a hood. So, is SPF 70 better than SPF 30? Sometimes. It depends on how much sun you’re getting and how your skin handles it. Here's what changes between the two and when to suit up.
So, can you put sunscreen on a new tattoo? Short answer: no, not on a fresh one. After a tattoo, your skin is doing serious repair work and sunscreen isn't built for broken skin. The good news is there's a right way to protect your new piece while it heals and a simple routine to keep it looking good for a long time once it's healed.
So, is SPF 30 enough? For most people on most days, yes. SPF 30 blocks about 97% of UVB and is the daily minimum most dermatologists recommend, which makes it the easy everyday option and a great addition to your beach bag. Still, SPF isn’t one-size-fits-all, and if you’re accounting for for long beach days, intense UV, or skin that burns easily, you may want a higher level of protection. Here's when SPF 30 has you handled and when it's worth reaching for more.