Introducing three new hair care products to protect and nourish those sun drenched locks of yours.
Blonde Formula Hair Lightener
Our Blonde Formula Hair Lightener is specifically formulated to brighten and tone your hair by amplifying the natural highlighting effects of the sun. Infused with pineapples and honey our special UV-activated blend creates natural subtle tones and beautiful highlights without brassiness. We’re stoked to share one of our best secrets with you. Buy it here.

Our Beach Formula Dry Shampoo is perfect for quickly cleansing and refreshing your locks between washes. It works super fast to soak up oil, sweat and odor, leaves no residue, and at the same time making your hair feel entirely rejuvenated. Our signature Sun Bum scent will leave your hair smelling freshly shampooed and let you cut down on time spent actually washing. Wash less, live more. Buy it here.

Our Deep Conditioning Masque was specifically formulated to restore essential hydration and enhance overall softness and smoothness to dry, damaged or over-processed hair. Our most decadent treatment is Infused with Amla and Bamboo Extract that helps strengthen your hair, making it resilient and more manageable. Please indulge. Safe for color treated hair. Buy it here.

March, 2019
Does sunscreen block blue light? Some do, some don't, it all comes down to what's in the bottle. If you're wondering, can sunscreen block blue light? The answer is yes, but only certain formulas offer meaningful protection. Blue light comes from the sun and is emitted from every screen you look at, and it's been linked to dark spots and early signs of aging. The catch is that a lot of everyday sunscreens aren't built to block it. Here's which formulas actually help, and how to give your skin better backup against blue light.
If you've ever wondered, can you get sunburned under water, the answer is also yes because UV rays continue traveling below the surface. Your dip might feel like a refreshing break from the sun, but UV rays don’t stop at the surface. They travel right into the water with you, which means your skin could still get burned when surfing, swimming, or splashing around. Read on for why swimming can actually increase your burn risk, and how to stay protected while still making the most of your beach days. Because one thing about us, we’re staying in the water.
Do you need to wear sunscreen indoors? It sounds like overkill until you realize how much sun gets inside. If you're wondering, "should I wear sunscreen indoors?" the answer is yes, especially if you spend time near windows or in bright indoor spaces. Between the UVA rays slipping through your windows and the blue light off your screens, indoors isn't the safe space for your skin you might think it is. Here's when indoor SPF comes in clutch, what it protects against, and how to fit it into your routine.
Does SPF 30 vs. SPF 50 feel like choosing between green or red sauce on your burrito? We get it and we’ve got you. Here's what changes between the two and when to bump up.
Is 70 the new 50? When it comes to SPF, we love them both. From daily coverage in peak summer to all-out protection if your surf trip turns tropical (lucky you),if you’re comparing SPF 50 vs 70, or wondering does SPF 70 work better than 50, the answer comes down to how intense your sun exposure is.
We’re going for bronzed, not burned, and choosing between SPF 15 vs. SPF 30 can be the difference between the two. Here's what to know before you, ahem, reach for the bottle.