Children playing with bubbles in a grassy area with a pool and inflatable slide in the background.

Sun Bum Kids Yellow Logo

No time-outs. 

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Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum Sun Bum's signature 30 SPF wood grain

Trust The Bum®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

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Promotional graphic for 'Smells Like Summer Tour' with a train design on a brown background.

2026 Smells Like Summer Tour

Come spot the ’63 Chevy Ice Cream Truck on the road. Freebies, good times, maybe
even a world record’s in store.

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Person sitting under a yellow canopy on a sandy beach with ocean waves in the background
Oasis To Go​

Sun Bum x Neso Tent​

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Sun Bum mineral sunscreen products on a sandy surface with a towel and sunglasses.
Sun Bum Mineral

It’s sunscreen. It’s mineral.​

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Bananas on a yellow background with 'The Bum Club' branding.

The world's best loyalty program ... if you love bananas.

Come Hang
Woman in a yellow bikini top and blue shorts standing under a palm tree with a clear blue sky and ocean in the background.
Sun Bum's signature 30 SPF wood grain
The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summer®. We like that.

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Sunscreen bottles in a bag with bananas and a shell on a sandy surface
B.Y.O.B.

Nope, not beer—bag.

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Car air freshener hanging from a rearview mirror with a blurred outdoor background
Give Us Your Number

...or else you won't get a free air freshener.